von Till Warncke | März 13, 2026
OTC Benchmark in the Performance Tracker 13.03.2026 With the OTC Benchmark in the Performance Tracker, products, product groups, brands, companies, a combination of them or custom market definitions can now be compared directly. The analysis is available via bar,...
von Till Warncke | März 9, 2026
Key Account Insights: Performance data in the Insights Hub 09.03.2026 Key Account Insights (KAI) provides a standardized and structured access to sales and stock data of individual online pharmacies – directly from the point of sale. This makes the performance of your...
von Till Warncke | Feb. 26, 2026
OTC Maps: Regional market analysis in the Insights Hub 26.02.2026 With OTC Maps, we introduce a new perspective to the Insights Hub: regional market analysis. Data that was previously only available via Custom Download can now be directly visualized and analyzed...
von Till Warncke | Feb. 12, 2026
Persona Details – structured comparison of target groups 12.02.2026 The Persona Details section in Persona Insights overview now provides a structured and directly comparable view of different shopper personas and their life situations (see image). Personas are no...
von Till Warncke | Jan. 3, 2026
Highlighting of own portfolio in Market Ranking 03.01.2026 To improve orientation within the Market Ranking, the own portfolio is now automatically visually highlighted (see image). This highlighting applies across all levels – Company, Brand, Product Group, and...
