von Till Warncke | Feb. 12, 2026
Persona Details – structured comparison of target groups 12.02.2026 The Persona Details section in Persona Insights overview now provides a structured and directly comparable view of different shopper personas and their life situations (see image). Personas are no...
von Till Warncke | Jan. 3, 2026
Highlighting of own portfolio in Market Ranking 03.01.2026 To improve orientation within the Market Ranking, the own portfolio is now automatically visually highlighted (see image). This highlighting applies across all levels – Company, Brand, Product Group, and...
von Till Warncke | Dez. 17, 2025
Enhancements in Custom Market Management 17.12.2025 Create Custom Markets with Company selection & automatic PZN resolution When creating a Custom Market, all existing selections such as products, product groups, or brands are now automatically resolved to PZN...
von Tamay Yener | Dez. 4, 2025
Extension of OTC Outlook & POS Performance Tracker 04.12.2025 With the latest update, OTC Outlook now offers extended forecasting capabilities across all ATC levels and up to 36 months into the future. At the same time, the POS Performance Tracker introduces new...
von Tamay Yener | Nov. 19, 2025
Persona Insights in Custom Download & Global KPI dropdown 19.11.2025 With the latest update, you can now configure the Persona Insights dataset directly within the Custom Download section. At the same time, the KPI dropdown has been moved to the main navigation...
