Extension of OTC Outlook & POS Performance Tracker

With the latest update, OTC Outlook now offers extended forecasting capabilities across all ATC levels and up to 36 months into the future. At the same time, the POS Performance Tracker introduces new features that provide more clarity, better comparability, and easier exports.

OTC Outlook for Total Market and all ATC levels & Forecast up to 36 months

OTC Insights Outlook now provides forecasts across additional ATC levels, a longer forecast horizon and an optimized modeling approach. The toggle button to activate OTC Outlook has also been moved out of the Performance Tracker and is now placed in the main navigation bar. This gives you a clearer and more structured view of developments in the mail-order market (see GIF).

GIF

Forecasts across Total Market and all ATC levels

Previously, forecasts were available for the total market as well as ATC-1 and ATC-2. With this release, ATC-3 and ATC-4 levels have been added, enabling you to generate forecasts for all ATC levels as well as the total market.

Forecast up to 36 months

The forecast horizon has been extended from 12 to up to 36 months and is available for the total market as well as all ATC structures. The displayed forecast period always extends to the end of the second following calendar year and therefore varies depending on the current month.
For example:

In November 2025, forecasts are shown up to December 2027 (26 months).
In January 2026, the forecast extends to December 2028 and covers the full 36 months.

All forecast values – absolute values and growth values – are displayed in the value table (see Image 1). As usual, all displayed data can be exported using Copy2CSV.

Image 1

Optimized model using new indicators (CPI & inflation rate)

OTC Outlook now incorporates two additional indicators from the German Federal Statistical Office (Destatis): the Consumer Price Index (CPI) for OTC product groups and the inflation rate derived from the CPI. These indicators are used to generate additional features for our forecasting models. They help improve short-term behavior prediction while capturing long-term growth trends influenced by economic and demographic developments.

In-tool Feedback

A new thumbs-up / thumbs-down feedback function allows you to provide direct input on the forecasts (see Image 2). This helps us quickly understand what works well and where further improvements are needed.

Image 2

Enhancements in the POS Performance Tracker

The POS Performance Tracker now includes several features that make analysis clearer, more intuitive, and easier to export.

Value Table below the chart

A numerical value table is now available below the visual chart (see Image 3). It displays all values for the selected KPI and suppliers for the chosen time period, giving you an immediate and structured overview of all data points.

Image 3

Copy2CSV for quick exports

Copy2CSV is now available both in the value table and above the chart (see Image 4). Both export options provide the same information: suppliers, year, calendar week, and all values of the selected KPI shown in your current view. This allows you to process the data quickly and without extra steps.

Image 4

Improved comparability with relative y-axis

By toggling the relative y-axis, differences and changes between selected suppliers become easier to compare – especially when the baseline values differ significantly (see Images 5 and 6).

Image 5

Image 6

Supplier selection via multi-dropdown

Supplier selection is now handled via a multi-dropdown, offering a clearer and more intuitive control mechanism (see Image 7). All selected suppliers are displayed consistently in both the chart and the value table according to your chosen KPI.

Image 7