The Persona Details section in Persona Insights overview now provides a structured and directly comparable view of different shopper personas and their life situations (see image).

Personas are no longer displayed in isolation but side by side, making differences between target groups immediately visible. In addition to metrics such as income levels and price sensitivity, basket volume, basket value, active users, and recent developments are presented in a transparent way. This makes it easier to compare personas in a well-founded manner and clearly prioritize target groups.

In addition, Persona Details can now be exported as an image, allowing the information to be easily integrated into presentations, internal discussions, or strategic planning.

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