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OTC Insights – Your deep dive into the consumer healthcare mail order business

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Insights and data that put you ahead in eCommerce

OTC Insights provides precise pharmaceutical mail-order data from DatamedIQ, based on the largest and most exclusive panel of the German consumer healthcare online market.

Market-leading coverage

The industry’s largest online panel for in-depth insights into the CHC mail order business.

Timeliness and precision of the data

Monthly updates with highly accurate data for informed decisions.

Flexible integration

User-friendly hub and versatile interfaces for easy data access.

Individual support

Tailored consulting and analysis service to maximize the value of your data.

Unmatched Data Quality from the Largest Online Panel

DatamedIQ operates the most extensive panel in the German CHC mail-order market, with data from the leading online pharmacies. Our excellent coverage and application of valid statistical models provide you with precise and high-quality results, ensuring nearly complete market coverage.

Largest panel

Data from 19 of the top 25 online pharmacies, for unparalleled market coverage.

Monthly updates

Always up-to-date data for precise market analyses and trend observations.

Regional details

Insights into the regional distribution of turnover and sales, down to the 4-digit zip code.

Exclusive partnerships

Unique database through exclusive cooperation with leading online pharmacies.

Flexible access options

Real-time access via Insights Hub, SFTP, API, and TPAA, for seamless integration and use of data.

High quality data

Use of valid statistical models to ensure precise and reliable results.

Powerful insights with monthly, weekly and daily data

OTC Insights offers customized data formats for diverse analytical needs in the pharmaceutical mail-order market, based on the extensive DatamedIQ panel of leading online pharmacies.

OTC Insights

This format forms the basis of OTC Insights, providing monthly updated data on the entire online market. Monthly data include sales, volumes, and market shares of all brands and products in the non-Rx mail-order market. They are based on transaction data received daily by DatamedIQ and then aggregated on a monthly level. These data are ideal for long-term trend analyses and strategic planning, offering a comprehensive overview of market development.

OTC Insights Weekly

OTC Weekly extends the standard monthly data with weekly updated insights. These weekly data provide retrospectives and analyses of the entire market as well as forward-looking insights for relevant products. They enable users to track short-term trends and market dynamics, which is particularly valuable for the quick adaptation of marketing and sales strategies. The basis for this is the daily transmitted transaction data, which are extrapolated to a weekly level.

OTC Insights Daily

For the need for even more detailed and current data, OTC Daily offers daily updates. These data are delivered specifically according to the PZN list and are particularly useful for evaluating the immediate impact of marketing campaigns or other short-term market changes. OTC Daily is based on the same daily transaction data as the monthly and weekly data but differs in that the analysis is performed on a daily basis, enabling near real-time market monitoring.

Flexible access options to OTC Insights

OTC Insights provides you with the necessary data via various interfaces in order to optimize the integration and use of the data:

Insights Hub

An interactive, visually appealing dashboard that offers comprehensive and easily understandable access to the data. Ideal for quick analyses and real-time insights.

SFTP

Secure File Transfer Protocol for the secure and efficient transfer of large data sets. Ideal if you regularly need extensive data sets for in-depth analyses in your own tools.

API

Application Programming Interface allows direct integration of OTC Insights data into your own systems and applications, providing real-time access and maximum flexibility in data processing.

TPA

Third Party Access offers the possibility to integrate DatamedIQ OTC Insights into third-party databases like IQVIA and INSIGHT Health, facilitating collaboration and data exchange.

OTC Insights

Our insights bring the speed and transparency of e-commerce to the pharmaceutical mail order industry.

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What our customers say

High market coverage reliable data

The current development in the mail order business presents the OTC sector with new challenges. The data from DatamedlQ is very helpful for correctly assessing market developments. The panel’s high market coverage ensures reliable data. In addition to the deep insight into the development of the market, the data helps us to optimize our product ranges and makes us a competent discussion partner for our partners in the mail order business. datamediq-pharma-mail-order-insights-testimonial-silvia-bicker Dirk Reiff Manager Marketing lntelligence Hevert-Arzneimittel GmbH Co KG

Fast and reliable on a weekly basis

Nowadays, it is essential to obtain reliable sales and turnover figures promptly in order to test and manage both traditional and digital campaigns. No other KPI is as meaningful as the actual turnover in local pharmacies and online pharmacies. Sales/turnover on a monthly basis are often too slow, especially for the flexible management of our digital campaigns. For this reason, DatamedIQ provides us with the necessary reliable sales figures for mail-order pharmacies quickly and reliably on a weekly basis. datamediq-pharma-mail-order-insights-testimonial-frank-guenther Patrick Günther Director of Marketing and Sales Cesra Arzneimittel GmbH Co KG

This data is essential for sales management

DatamedIQ currently provides the best quality mail-order pharmacy data nationally and regionally. This data is essential for sales management and an important basis for measuring market success. It quickly became clear, for example, whether there was stockpiling in the mail-order business during lockdown phases in the coronavirus year or whether the goods were also sold to end consumers. The fast delivery of the data and the excellent service are the best prerequisites for a long-term and successful collaboration. datamediq-pharma-mail-order-insights-testimonial-holger-hegele Holger Hegele Head of Sales Control and Data Management Dr. Loges + Co GmbH

Making the success of your own marketing activities measurable

We use DatamedIQ to gain an up-to-date insight into the online channel, to better assess the competition and to make the success of our own marketing activities measurable. DatamedIQ is constantly developing the platform and adding new tools. The continuous development facilitates the processing and combination of data with other service providers in order to obtain an overall picture of the pharmaceutical market. We particularly appreciate the fast response and support of our customer advisor and the accuracy of the data, even for smaller products. datamediq-pharma-mail-order-insights-testimonial-silvia-bicker Silva Bicker Brand Manager DACH Alliance Pharmaceuticals GmbH

High market coverage and granularity

Mail order is becoming increasingly important in Germany. The data is particularly helpful for our understanding of the market due to its high market coverage and granularity. They support us in relevant marketing and sales activities. The cooperation is always personal and friendly. Even brief inquiries are always dealt with quickly and straightforwardly. datamediq-pharma-mail-order-insights-testimonial-christian-schulz Christian Schulz Controller Sales Management Orthomol pharmazeutische Vertriebs GmbH

A very accurate picture of your own performance

DatamedIQ’s very high market coverage provides a very accurate picture of your own performance in the market! At the same time, the customer-oriented tool allows you to recognize market developments and trends and draw conclusions for your own activities. It saves me a lot of valuable time when evaluating the data. My contact person responds quickly and straightforwardly to individual requests and I appreciate the exchange at eye level. datamediq-pharma-mail-order-insights-testimonial-tim-kotschate Tim Kotschate National Sales Manager Field Service Nelsons GmbH

This data is essential for sales management

DatamedIQ currently provides the best quality mail-order pharmacy data nationally and regionally. This data is essential for sales management and an important basis for measuring market success. It quickly became clear, for example, whether there was stockpiling in the mail-order business during lockdown phases in the coronavirus year or whether the goods were also sold to end consumers. The fast delivery of the data and the excellent service are the best prerequisites for long-term and successful cooperation. datamediq-pharma-mail-order-insights-testimonial-holger-hegele

 

 

 

 

 

Holger Hegele Head of Sales Control and Data Management Dr. Loges + Co GmbH

High market coverage reliable data

The current development in the mail order business presents the OTC sector with new challenges. The data from DatamedlQ is very helpful for correctly assessing market developments. The panel’s high market coverage ensures reliable data. In addition to the deep insight into the development of the market, the data helps us to optimize our product ranges and makes us a competent discussion partner for our mail order partners. datamediq-pharma-mail-order-insights-testimonial-silvia-bicker

 

 

 

 

 

Dirk Reiff Manager Marketing lntelligence Hevert-Arzneimittel GmbH Co. KG

Fast and reliable on a weekly basis

Nowadays, it is essential to obtain reliable sales and turnover figures promptly in order to test and manage both traditional and digital campaigns. No other KPI is as meaningful as the actual turnover in local pharmacies and online pharmacies. Sales/turnover on a monthly basis are often too slow, especially for the flexible management of our digital campaigns. For this reason, DatamedIQ provides us with the necessary reliable sales figures for mail-order pharmacies quickly and reliably on a weekly basis. datamediq-pharma-mail-order-insights-testimonial-frank-guenther

 

 

 

 

 

Patrick Günther Director of Marketing and Sales Cesra Arzneimittel GmbH Co. KG

High market coverage and granularity

Mail order is becoming increasingly important in Germany. The data is particularly helpful for our understanding of the market due to its high market coverage and granularity. They support us in relevant marketing and sales activities. The cooperation is always personal and friendly. Even brief inquiries are always dealt with quickly and straightforwardly. datamediq-pharma-mail-order-insights-testimonial-christian-schulz

 

 

 

 

 

Christian Schulz Controller Sales Management Orthomol pharmazeutische Vertriebs GmbH

Important impetus for our brand management

In brand management, we are constantly curious and inquisitive when it comes to customer insights. With the shopping basket analysis paired with persona profiles and shopper behavior from DatamedIQ, we got to know the complexity of mail order customers and were able to take on important impulses for our brand management. datamediq-pharma-mail-order-insights-testimonial-ottilie-krug

 

 

 

 

 

Ottilie Krug Head of Marketing Germany Wörwag Pharma GmbH Co. KG

A very accurate picture of your own performance

DatamedIQ’s very high market coverage provides a very accurate picture of your own performance in the market! At the same time, the customer-oriented MO Insights tool allows you to identify market developments and trends and draw conclusions for your own activities. It saves me a lot of valuable time when evaluating the data. My contact person responds quickly and straightforwardly to individual requests and I appreciate the exchange at eye level. datamediq-pharma-mail-order-insights-testimonial-tim-kotschate

 

 

 

 

 

Tim Kotschate National Sales Manager Field Service Nelsons GmbH

Contact us

Book a meeting

Discover how OTC Insights transforms your data into actionable insights.
Talk to our experts or use the various contact channels to dive deeper into the possibilities that our comprehensive data offering opens up for you.

Steffen Hofbauer

Steffen Hofbauer

Head of Sales & Solutions

Maaike Meibert

Maaike Meibert

Customer Service Manager

Oliver Fenske

Oliver Fenske

Senior Account Manager

Vincent Klee

Vincent Klee

Account Manager

Vincent Klee

Tim Noack

Account Manager

Contact

Tel: +49 221 999 895 30
Mail: sales@datamediq.com

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