DatamedIQ – OTC Insights | Strong pharmaceutical mail order data

Insights and data that put you ahead in eCommerce

OTC Insights is DatamedIQ’s precise pharmaceutical mail order data, based on the largest and exclusive panel of the German consumer healthcare online market.

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Market-leading coverage

The industry’s largest online panel for in-depth insights into the CHC mail order business.

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Timeliness and precision of the data

Monthly update with highly accurate data for well-founded decisions.

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Flexible
integration

User-friendly hub and versatile interfaces for easy data access.

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Individual
Support

Tailored consulting and analysis service to maximize the value of your data.

Unsurpassed data quality from the largest online panel

DatamedIQ operates the most comprehensive panel in the German CHC mail order business, with data from the leading online pharmacies. Thanks to the excellent coverage and the use of valid statistical models, we offer you precise and high-quality results that guarantee almost complete market coverage.

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Largest panel

Data from 19 of the top 25 online pharmacies, for unrivaled market coverage.

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Monthly update

Always up-to-date data for precise market analyses and trend observations.

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Regional details

Insights into the regional distribution of turnover and sales, down to the 4-digit zip code.

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Exclusive partnerships

Unique database through exclusive cooperation with leading online pharmacies.

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Flexible access options

Real-time access via Insights Hub, SFTP, API, and TPAA, for seamless integration and use of data.

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High quality data

Use of valid statistical models to ensure precise and reliable results.

Powerful insights with monthly, weekly and daily data

OTC Insights offers customized data formats for a wide range of analysis needs in the mail-order pharmaceutical business, based on the extensive DatamedIQ panel of leading online pharmacies.

OTC Insights

This format forms the basis of OTC Insights and provides monthly updated data on the entire online market. The monthly data includes turnover, sales and market share of all brands and products in the non-Rx mail order market. It is based on transaction data from online pharmacies, which DatamedIQ receives daily and then aggregates on a monthly basis. This data is ideal for long-term trend analysis and strategic planning as it provides a comprehensive overview of market development.

OTC Insights Weekly

OTC Weekly extends the standard monthly data with weekly updated insights. This weekly data shows retrospectives and analysis of the entire market as well as forward-looking insights for relevant products. They enable users to track short-term trends and market dynamics, which is particularly valuable for quickly adapting marketing and sales strategies. The basis for this is the transaction data transmitted daily, which is extrapolated to weekly level.

OTC Insights Daily

For the need for even more detailed and up-to-date data, OTC Daily offers daily updates. This data is provided specifically by PZN list and is particularly useful for assessing the immediate impact of marketing campaigns or other short-term market changes. OTC Daily is based on the same daily transaction data as the monthly and weekly data, but with the difference that the analysis is done on a daily basis, allowing for near real-time monitoring of the market.

Flexible access options to OTC Insights

OTC Insights provides you with the necessary data via various interfaces in order to optimize the integration and use of the data:

Insights Hub

An interactive, visually appealing dashboard that gives you comprehensive and easy-to-understand access to the data. Ideal for quick analysis and insights in real time.

SFTP

Secure File Transfer Protocol: For the secure and efficient transfer of large amounts of data. Ideal if you regularly need extensive data sets for in-depth analyses in your own tools.

API

Application Programming Interface: Enables direct integration of OTC Insights data into your own systems and applications, for real-time access and maximum flexibility in data processing.

TPA

Third Party Access: Allows you to integrate DatamedIQ OTC Insights with third party databases such as IQVIA and INSIGHT Health, simplifying collaboration and data exchange.

OTC Insights

Our insights bring the speed and transparency of e-commerce to the pharmaceutical mail order industry.

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What our customers say

OTC Insights are a valuable part of daily business

DatamedIQ’s OTC Insights are a valuable part of my daily business. They provide precise and relevant data that is a real asset for the further development of our products. I particularly appreciate the great cooperation and first-class support from the team – simply top!

Hanna Standecker

Junior Product Manager Rx & OTC
PUREN Pharma GmbH & Co. KG

High market coverage reliable data

The current development in the mail order business presents the OTC sector with new challenges. The data from DatamedlQ is very helpful for correctly assessing market developments. The panel’s high market coverage ensures reliable data. In addition to the deep insight into the development of the market, the data helps us to optimize our product ranges and makes us a competent discussion partner for our partners in the mail order business.

Dirk Reiff

Manager Marketing lntelligence
Hevert-Arzneimittel GmbH & Co. KG

Fast and reliable on a weekly basis

Nowadays, it is essential to obtain reliable sales and turnover figures promptly in order to test and manage both traditional and digital campaigns. No other KPI is as meaningful as the actual turnover in local pharmacies and online pharmacies. Sales/turnover on a monthly basis are often too slow, especially for the flexible management of our digital campaigns. For this reason, DatamedIQ provides us with the necessary reliable sales figures for mail-order pharmacies quickly and reliably on a weekly basis.

Patrick Günther

Director of Marketing and Sales
Cesra Arzneimittel GmbH & Co. KG

This data is essential for sales management

DatamedIQ currently provides the best quality mail-order pharmacy data nationally and regionally. This data is essential for sales management and an important basis for measuring market success. It quickly became clear, for example, whether there was stockpiling in the mail-order business during lockdown phases in the coronavirus year or whether the goods were also sold to end consumers. The fast delivery of the data and the excellent service are the best prerequisites for long-term and successful cooperation.

Holger Hegele

Head of Sales Management and
Data Management
Dr. Loges + Co GmbH

Making the success of your own marketing activities measurable

We use DatamedIQ to gain an up-to-date insight into the online channel, to better assess the competition and to make the success of our own marketing activities measurable. DatamedIQ is constantly developing the platform and adding new tools. The continuous development facilitates the processing and combination of data with other service providers in order to obtain an overall picture of the pharmaceutical market. We particularly appreciate the rapid response and support of our customer advisor and the accuracy of the data, even for smaller products.

Silva Bicker

Brand Manager DACH
Alliance Pharmaceuticals GmbH

High market coverage and granularity

Mail order is becoming increasingly important in Germany. The data is particularly helpful for our understanding of the market due to its high market coverage and granularity. They support us in relevant marketing and sales activities. The cooperation is always personal and friendly. Even brief inquiries are always dealt with quickly and straightforwardly.

Christian Schulz

Controller Sales Management
Orthomol pharmazeutische Vertriebs GmbH

A very accurate picture of your own performance

DatamedIQ’s very high market coverage provides a very accurate picture of your own performance in the market! At the same time, the customer-oriented tool allows you to recognize market developments and trends and draw conclusions for your own activities. It saves me a lot of valuable time when evaluating the data. My contact person responds quickly and straightforwardly to individual requests and I appreciate the exchange on an equal footing.

Tim Kotschate

National Sales Manager Field Service
Nelsons GmbH

OTC Insights are a valuable part of daily business

DatamedIQ’s OTC Insights are a valuable part of my daily business. They provide precise and relevant data that is a real asset for the further development of our products. I particularly appreciate the great cooperation and first-class support from the team – simply top!

Hanna Standecker

Junior Product Manager Rx & OTC
PUREN Pharma GmbH & Co. KG

This data is essential for sales management

DatamedIQ currently provides the best quality mail-order pharmacy data nationally and regionally. This data is essential for sales management and an important basis for measuring market success. It quickly became clear, for example, whether there was stockpiling in the mail-order business during lockdown phases in the coronavirus year or whether the goods were also sold to end consumers. The fast delivery of the data and the excellent service are the best prerequisites for long-term and successful cooperation.

Holger Hegele
Head of Sales Control and Data Management
Dr. Loges + Co GmbH

High market coverage reliable data

The current development in the mail order business presents the OTC sector with new challenges. The data from DatamedlQ is very helpful for correctly assessing market developments. The panel’s high market coverage ensures reliable data. In addition to the deep insight into the development of the market, the data helps us to optimize our product ranges and makes us a competent discussion partner for our mail order partners.

Dirk Reiff
Manager Marketing lntelligence
Hevert-Arzneimittel GmbH & Co. KG

Fast and reliable on a weekly basis

Nowadays, it is essential to obtain reliable sales and turnover figures promptly in order to test and manage both traditional and digital campaigns. No other KPI is as meaningful as the actual turnover in local pharmacies and online pharmacies. Sales/turnover on a monthly basis are often too slow, especially for the flexible management of our digital campaigns. For this reason, DatamedIQ provides us with the necessary reliable sales figures for mail-order pharmacies quickly and reliably on a weekly basis.

Patrick Günther
Director of Marketing and Sales
Cesra Arzneimittel GmbH & Co. KG

High market coverage and granularity

Mail order is becoming increasingly important in Germany. The data is particularly helpful for our understanding of the market due to its high market coverage and granularity. They support us in relevant marketing and sales activities. The cooperation is always personal and friendly. Even brief inquiries are always dealt with quickly and straightforwardly.

Christian Schulz
Controller Sales Management
Orthomol pharmazeutische Vertriebs GmbH

Important impetus for our brand management

In brand management, we are constantly curious and inquisitive when it comes to customer insights. With the shopping basket analysis paired with persona profiles and shopper behavior from DatamedIQ, we got to know the complexity of mail order customers and were able to take on important impulses for our brand management.

Ottilie Krug
Head of Marketing Germany
Wörwag Pharma GmbH & Co. KG

A very accurate picture of your own performance

DatamedIQ’s very high market coverage provides a very accurate picture of your own performance in the market! At the same time, the customer-oriented MO Insights tool allows you to recognize market developments and trends and draw conclusions for your own activities. It saves me a lot of valuable time when evaluating the data. My contact person responds quickly and straightforwardly to individual requests and I appreciate the exchange at eye level.

Tim Kotschate
National Sales Manager Field Service
Nelsons GmbH

Contact us

We are here for you!

Are you interested in DatamedIQ solutions or do you have questions about the details? Contact our sales team!

Steffen
Hofbauer

Head of Sales & Solutions

Maaike
Meibert

Customer Service Manager

Oliver
Fenske

Senior Account Manager

Vincent
Clover

Account Manager

Tim
Noack

Account Manager

Marius
Ziller

Customer Service
Manager

Request an appointment

Tel: +49 221 999 895 30
Mail: sales@datamediq.com

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OTC Insights – Your deep dive into the consumer healthcare mail order business

Insights and data that put you ahead in eCommerce

Market-leading coverage

Timeliness and precision of the data

Flexible integration

Individual Support

Unsurpassed data quality from the largest online panel

Largest panel

Monthly update

Regional details

Exclusive partnerships

Flexible access options

High quality data

Powerful insights with monthly, weekly and daily data

OTC Insights

OTC Insights Weekly

OTC Insights Daily

Flexible access options to OTC Insights

Insights Hub

SFTP

API

TPA

OTC Insights

OTC Insights are a valuable part of daily business

High market coverage reliable data

Fast and reliable on a weekly basis

This data is essential for sales management

Making the success of your own marketing activities measurable

High market coverage and granularity

A very accurate picture of your own performance

OTC Insights are a valuable part of daily business

This data is essential for sales management

High market coverage reliable data

Fast and reliable on a weekly basis

High market coverage and granularity

Important impetus for our brand management

A very accurate picture of your own performance

We are here for you!

SteffenHofbauer

MaaikeMeibert

OliverFenske

VincentClover

TimNoack

MariusZiller

Flexible
integration

Individual
Support

Steffen
Hofbauer

Maaike
Meibert

Oliver
Fenske

Vincent
Clover

Tim
Noack

Marius
Ziller