Unique Insights. Excellent Decisions.
What we offer
The best insights for a strong performance
DatamedIQ is your leading provider of CHC mail order insights. Based on the largest panels in pharmacy mail order, we provide you with all the important data and analysis tools you need to be successful in the digital consumer healthcare market. Use the specialized modules in our intuitive hub and our tailor-made analysis service to optimally manage your marketing and sales activities. Here is an overview:
OTC Insights
Persona Insights
OTC Maps
POS Insights
Solutions
OTC Insights
OTC Insights is your comprehensive data service from DatamedIQ, providing exclusive insights and accurate CHC mail order data. Based on the largest and most exclusive panel of the German consumer healthcare online market, OTC Insights supports your eCommerce business with high quality and up-to-date data.
Main functions
- Market-leading coverage: Access to the largest CHC online panel in Germany for unparalleled market transparency.
- Up-to-date and precise data: Daily updates guarantee the accuracy and relevance of your strategic decisions.
- Flexible integration options: Seamlessly connect to your Insights Hub, SFTP, API or TPA to simplify and speed up data usage.
Advantages for your company
- Strategic decision-making: Use reliable data for market analyses, competitive comparisons and trend forecasts.
- Operational excellence: Optimize your product ranges and marketing strategies based on real market conditions.
- Customized support: Individual consulting and analytics to get the maximum value from your data.
Integration with the Insights Hub
All OTC Insights data can be accessed directly via the Insights Hub. This interactive BI tool allows you to dynamically explore the data and gain deep, visual insights into your specific business questions.
Persona Insights
Persona Insights is the innovative add-on module to OTC Insights – developed for companies in the consumer healthcare market that want to deepen their understanding of real buyer types, identify market potential and make strategic decisions based on data. Based on real sales data from the largest OTC panel in Germany, Persona Insights enables a new quality of market analysis – with a comprehensive overview of the entire market, broken down into behavior-based personas.
Main functions
- Persona-based clustering: Analysis of real buyer groups according to age, gender, purchasing behavior, purchasing power and other socio-demographic characteristics.
- Market structure & drill-downs: Interactive breakdown of the overall market – across gender, age groups and personas.
- Segmentation & benchmarking: comparison of markets, brands, products and company key figures – including competitive analysis.
- KPI evaluation over time periods: analysis of central key figures (APU, rAVP, units) over MAT (12 months), YTD and 3M – visual and exportable.
- Export functions: Direct export of your evaluations as CSV or Excel – can be seamlessly integrated into existing reports.
Advantages for your company
- Sound persona insights: Understand which buyer types drive your sales – based on data, without assumptions.
- Total market at a glance: Get a comprehensive overview of market structure, growth and segment distribution.
- Efficient campaign management: Place budgets where they achieve maximum ROI – tailored to the most relevant personas.
- Targeted product range planning: See which products perform with which personas – and adjust your portfolio precisely.
- Quick access to usable data: Relevant findings presented visually – immediately usable for marketing, sales, research and product teams.
Integration with the Insights Hub
Persona Insights is available exclusively in conjunction with OTC Insights via the Insights Hub available. Integration with this powerful BI tool enables intuitive, visual analysis of your persona data – with direct access to relevant OTC sales figures and a clear focus on actionable insights.
OTC Maps
OTC Maps is customized regional sales data that gives you a decisive advantage in market development. This module provides up-to-date and detailed insights down to the 4-digit zip code in order to strengthen your sales and marketing strategies in a targeted manner.
Main functions
- Regional data specialization: Detailed insights into sales figures and turnover at regional level.
- Monthly update: Always up-to-date data for prompt and effective adaptation of your strategies.
- No limitation: Freedom in analysis thanks to data that is always broken down to the 4-digit zip code.
Advantages for your company
- Sales and marketing management: Use detailed regional sales data to increase your sales force effectiveness and manage marketing campaigns in a targeted manner. With OTC Maps, you can improve the effectiveness of your sales teams and adapt advertising measures precisely to regional requirements.
- Performance-based rewards: Implement performance-based bonus systems through the detailed allocation of online sales to specific sales territories. Incentivize your sales staff fairly and transparently based on sales success.
Integration with the Insights Hub
OTC Maps is fully integrated into the Insights Hub, giving you a comprehensive and user-friendly view of your regional market data.
POS Insights
POS Insights is a sophisticated module in the DatamedIQ Insights Hub that enables precise quantitative and qualitative analysis at the point of sale in online pharmacies. With weekly updated data, content quality control and live availability, POS Insights provides unparalleled insight into your sales data and processes.
Main functions
- Search Visibility: Standardized ranking of search results in various online pharmacies, based on search terms or products, for deep insights into the search behaviour of your customers.
- Weekly Summary: Weekly scores and insights on availability, visibility, discounts and reviews that give you a quick overview of the performance of your products.
- Content Control: Optimize the presentation of your products in all online pharmacies through qualitative in-depth analysis and regular updates.
- Live Availability: Keep track of the availability of your products and avoid out-of-stock situations with daily updates.
Advantages for your company
- Maximize product presence: Ensure the visibility and availability of your products in a highly competitive online market.
- Sharpen marketing strategies: Use detailed data to fine-tune your marketing activities and campaigns.
- Increase sales efficiency: Increase the effectiveness of your sales strategies with accurate and up-to-date POS data.
Integration with the Insights Hub
POS Insights works hand in hand with the Insights Hub to give you an integrated view of all market data and help you make faster, more informed decisions.
Solutions
DatamedIQ Solutions provides you with customized analytics and consulting to answer your specific business questions and address your individual strategic and operational challenges. Our market-leading data panel provides you with a single source of truth for digital pharma commerce. Use these in-depth insights to make informed business decisions and optimize your e-pharmacy strategies.
Special features
- Customized solutions: From simple market and competitive analyses to in-depth consulting on your specific issues, we offer solutions that are tailored to your needs and go far beyond standard reports.
- Unique database and precisegranularity: Use our market-leading transaction data, combined with exclusive shopper insights and detailed shopping basket analyses.
- Insights into real shopping baskets including socio-demographic information and regional specifics of shoppers and daily data for fine-grained decision-making.
- Vitality Check: Get a 360-degree view of your brand with the most important KPIs at the point of sale
Advantages for your company
- Gain strategic depth: Get not just data, but deep, actionable insights that help you make informed decisions and strengthen your market position.
- Overcome operational challenges: Solve specific operational problems with customized analyses and recommendations tailored directly to your business.
- Secure competitive advantages: By using our exclusive data and know-how, you can clearly set yourself apart from your competitors.
Separate service
In contrast to our standard modules in the Insights Hub, DatamedIQ Solutions offers a specialized analysis service. Every challenge requires a specific approach. Contact us for a customized consultation. Our experts look forward to working with you and developing individual solutions for your issues.
Business Planning
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Business Reform
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
IT Design
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Infrastructure Plan
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
IT Management
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Firewall Advancement
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Client 1
Client 6
Client 1
Client 7
Client 1
Client 8
Client 4
Client 9
Client 5
Client 1
Top Training Companies 2016
Top Training Companies 2016
Top Training Companies 2016
Exclusive databases of the largest online pharmacies
Explorative analysis tool:
The Insights Hub – unlimited access to your most important KPIs
The intuitive Insights Hub is your key to better management of your e-commerce activities. Whether you’re in the office, on the move or working from home: a browser and an internet connection is all you need to access up-to-date data and insights immediately. Intelligent, integrated and convenient. Of course, DatamedIQ can also be easily integrated into your own data warehouse, your marketing automation solution and even into the tools and databases of other panel providers via API, flat file or third-party access. Just get in touch with us!
Why is the Insights Hub so unique?
- Connect and analyze data from multiple sources in real time, with intuitive navigation and a user-friendly interface for easy access to sales, revenue and growth data.
- Explore data at different levels, seamlessly switch between different data sources and levels of analysis for deep insights.
- Create customized download files and receive proactive notifications when certain values are exceeded or not reached, based on defined thresholds for various metrics and KPIs.
What
our
customers say
Decisive basis for our marketing and sales strategy
DatamedIQ provides me with reliable sales data for market observation and is a crucial basis for our marketing and sales strategy. With DatamedIQ, I can derive important insights into the marketing strategy of competitors, observe market trends and developments in the markets and measure product development for the market launch using weekly data. A particular advantage is that you can analyze changes down to PZN level.
Anja Brenner
Key Account Manager E-commerce
ISDIN GmbH
High market coverage reliable data
The current development in the mail order business presents the OTC sector with new challenges. The data from DatamedlQ is very helpful for correctly assessing market developments. The panel’s high market coverage ensures reliable data. In addition to the deep insight into the development of the market, the data helps us to optimize our product ranges and makes us a competent discussion partner for our partners in the mail order business.
Dirk Reiff
Manager Marketing lntelligence
Hevert-Arzneimittel GmbH & Co. KG
Making the success of your own marketing activities measurable
We use DatamedIQ to gain an up-to-date insight into the online channel, to better assess the competition and to make the success of our own marketing activities measurable. DatamedIQ is constantly developing the platform and adding new tools. The continuous development facilitates the processing and combination of data with other service providers in order to obtain an overall picture of the pharmaceutical market. We particularly appreciate the rapid response and support of our customer advisor and the accuracy of the data, even for smaller products.
Silva Bicker
Brand Manager DACH
Alliance Pharmaceuticals GmbH
Important impetus for our brand management
In brand management, we are constantly curious and inquisitive when it comes to customer insights. With the shopping basket analysis paired with persona profiles and shopper behavior from DatamedIQ, we got to know the complexity of mail order customers and were able to take on important impulses for our brand management.
Ottilie Krug
Head of Marketing Germany
Wörwag Pharma GmbH & Co. KG
High market coverage and granularity
Mail order is becoming increasingly important in Germany. The data is particularly helpful for our understanding of the market due to its high market coverage and granularity. They support us in relevant marketing and sales activities. The cooperation is always personal and friendly. Even brief inquiries are always dealt with quickly and straightforwardly.
Christian Schulz
Controller Sales Management
Orthomol pharmazeutische Vertriebs GmbH
Fast and reliable on a weekly basis
Nowadays, it is essential to obtain reliable sales and turnover figures promptly in order to test and manage both traditional and digital campaigns. No other KPI is as meaningful as the actual turnover in local pharmacies and online pharmacies. Sales/turnover on a monthly basis are often too slow, especially for the flexible management of our digital campaigns. For this reason, DatamedIQ provides us with the necessary reliable sales figures for mail-order pharmacies quickly and reliably on a weekly basis.
Patrick Günther
Director of Marketing and Sales
Cesra Arzneimittel GmbH & Co. KG
A very accurate picture of your own performance
DatamedIQ’s very high market coverage provides a very accurate picture of your own performance in the market! At the same time, the customer-oriented MO Insights tool allows you to recognize market developments and trends and draw conclusions for your own activities. It saves me a lot of valuable time when evaluating the data. My contact person responds quickly and straightforwardly to individual requests and I appreciate the exchange at eye level.
Tim Kotschate
National Sales Manager Field Service
Nelsons GmbH
This data is essential for sales management
DatamedIQ currently provides the best quality mail-order pharmacy data nationally and regionally. This data is essential for sales management and an important basis for measuring market success. It quickly became clear, for example, whether there was stockpiling in the mail-order business during lockdown phases in the coronavirus year or whether the goods were also sold to end consumers. The fast delivery of the data and the excellent service are the best prerequisites for long-term and successful cooperation.
Holger Hegele
Head of Sales Control and Data Management
Dr. Loges + Co GmbH
Decisive basis for our marketing and sales strategy
DatamedIQ provides me with reliable sales data for market observation and is a crucial basis for our marketing and sales strategy. With DatamedIQ, I can derive important insights into the marketing strategy of competitors, observe market trends and developments in the markets and measure product development for the market launch using weekly data. A particular advantage is that you can analyze changes down to PZN level.
Anja Brenner
Key Account Manager E-commerce
ISDIN GmbH
High market coverage reliable data
The current development in the mail order business presents the OTC sector with new challenges. The data from DatamedlQ is very helpful for correctly assessing market developments. The panel’s high market coverage ensures reliable data. In addition to the deep insight into the development of the market, the data helps us to optimize our product ranges and makes us a competent discussion partner for our mail order partners.
Dirk Reiff
Manager Marketing lntelligence
Hevert-Arzneimittel GmbH & Co. KG
Making the success of your own marketing activities measurable
We use DatamedIQ to gain an up-to-date insight into the online channel, to better assess the competition and to make the success of our own marketing activities measurable. DatamedIQ is constantly developing the platform and adding new tools. The continuous development facilitates the processing and combination of data with other service providers in order to obtain an overall picture of the pharmaceutical market. We particularly appreciate the rapid response and support of our customer advisor and the accuracy of the data, even for smaller products.
Silva Bicker
Brand Manager DACH
Alliance Pharmaceuticals GmbH
Important impetus for our brand management
In brand management, we are constantly curious and inquisitive when it comes to customer insights. With the shopping basket analysis paired with persona profiles and shopper behavior from DatamedIQ, we got to know the complexity of mail order customers and were able to take on important impulses for our brand management.
Ottilie Krug
Head of Marketing Germany
Wörwag Pharma GmbH & Co. KG
High market coverage and granularity
Mail order is becoming increasingly important in Germany. The data is particularly helpful for our understanding of the market due to its high market coverage and granularity. They support us in relevant marketing and sales activities. The cooperation is always personal and friendly. Even brief inquiries are always dealt with quickly and straightforwardly.
Christian Schulz
Controller Sales Management
Orthomol pharmazeutische Vertriebs GmbH
Fast and reliable on a weekly basis
Nowadays, it is essential to obtain reliable sales and turnover figures promptly in order to test and manage both traditional and digital campaigns. No other KPI is as meaningful as the actual turnover in local pharmacies and online pharmacies. Sales/turnover on a monthly basis are often too slow, especially for the flexible management of our digital campaigns. For this reason, DatamedIQ provides us with the necessary reliable sales figures for mail-order pharmacies quickly and reliably on a weekly basis.
Patrick Günther
Director of Marketing and Sales
Cesra Arzneimittel GmbH & Co. KG
A very accurate picture of your own performance
DatamedIQ’s very high market coverage provides a very accurate picture of your own performance in the market! At the same time, the customer-oriented MO Insights tool allows you to recognize market developments and trends and draw conclusions for your own activities. It saves me a lot of valuable time when evaluating the data. My contact person responds quickly and straightforwardly to individual requests and I appreciate the exchange at eye level.
Tim Kotschate
National Sales Manager Field Service
Nelsons GmbH
This data is essential for sales management
DatamedIQ currently provides the best quality mail-order pharmacy data nationally and regionally. This data is essential for sales management and an important basis for measuring market success. It quickly became clear, for example, whether there was stockpiling in the mail-order business during lockdown phases in the coronavirus year or whether the goods were also sold to end consumers. The fast delivery of the data and the excellent service are the best prerequisites for long-term and successful cooperation.
Holger Hegele
Head of Sales Control and Data Management
Dr. Loges + Co GmbH
Contact us
We are here for you!
Are you interested in DatamedIQ solutions or do you have questions about the details? Contact our sales team!
Steffen
Hofbauer
Head of Sales & Solutions
Maaike
Meibert
Customer Service Manager
Oliver
Fenske
Senior Account Manager
Vincent
Clover
Account Manager
Tim
Noack
Account Manager
Marius
Ziller
Customer Service
Manager
Stay up to date
Does your daily business revolve around the pharmaceutical market? Then DatamedIQ is the right place for you! With our regular updates you will receive exclusive insights & news about the pharmaceutical mail order business and DatamedIQ!
Tel: +49 221 999 895 30
Mail: sales@datamediq.com