POS Insights – the new dimension of actionable pharmaceutical mail order insights.
This is POS Insights
POS Insights is a tool for precise quantitative and qualitative analysis at the point of sale in online pharmacies. POS Insights provides a comprehensive platform with these specially developed features to give you unparalleled insights into your data:
Weekly Summary
Availability, visibility, discounts, reviews at a glance with weekly scores and insights.
Content & Quality Control
Conveniently optimize how your products are displayed in all online pharmacies.
Live Availability
Maximize your item availability and prevent out-of-stock situations.
Search Visibility
Steigern Sie Ihre Suchsichtbarkeit und stellen Sie sicher, dass Ihre Produkte stets prominent platziert sind.
These online pharmacies are shown
Weekly Insights
Understand at a glance how your products are performing online. Our POS Weekly Summary transforms complex data on availability, visibility, discounts and customer reviews of individual items into one easy-to-understand metric – the performance score. Every week, for every online pharmacy, you get precise insights into key indicators such as the real average selling price and the number of reviews, summarized to avoid information overload.
Intuitive filtering and sorting functions make it easy to find the information you need. Capture the current status of your products on the market and quickly identify areas for potential improvement.
For detailed insights, you can access the detailed view with just one click. Dive deeper into the data and analyze availability, visibility, pricing and customer feedback from the last 6 months. Whether for individual products, product groups or brands – our platform enables you to make strategic decisions based on solid data.
Weekly Insights
Understand at a glance how your products are performing online. Our POS Weekly Summary transforms complex data on availability, visibility, discounts and customer reviews of individual items into one easy-to-understand metric – the performance score. Every week, for every online pharmacy, you get precise insights into key indicators such as the real average selling price and the number of reviews, summarized to avoid information overload.
Intuitive filtering and sorting functions make it easy to find the information you need. Capture the current status of your products on the market and quickly identify areas for potential improvement.
For detailed insights, you can access the detailed view with just one click. Dive deeper into the data and analyze availability, visibility, pricing and customer feedback from the last 6 months. Whether for individual products, product groups or brands – our platform enables you to make strategic decisions based on solid data.
Content & Quality Control
The “Content & Quality Control” submodule allows you to perform a qualitative in-depth analysis of your product presentation. It provides answers to essential questions: When was your product page last updated? Does the headline comply with current marketing standards? How many and which specific images are presented in different stores?
Our daily updated data on content quality and control enables you to keep track of the presentation of your products at all times. Thanks to an intuitive user interface and extensive sorting and filtering options, you can easily access the information that is crucial for optimizing your online presence.
Content & Quality Control
The “Content & Quality Control” submodule allows you to perform a qualitative in-depth analysis of your product presentation. It provides answers to essential questions: When was your product page last updated? Does the headline comply with current marketing standards? How many and which specific images are presented in different stores?
Our daily updated data on content quality and control enables you to keep track of the presentation of your products at all times. Thanks to an intuitive user interface and extensive sorting and filtering options, you can easily access the information that is crucial for optimizing your online presence.
Live Availability
Experience the ultimate overview of the availability of your products with Live Availability – updated daily for maximum accuracy. This feature gives you at-a-glance information on whether a product is currently available, as well as a review of the last 7 days’ availability history. Effectively avoid out-of-stock situations by viewing the availability of a wide range of products from different stores on a single page. Personalize your view further by creating product lists containing only those items that are of greatest interest to you. With Live Availability you are always in control and can react proactively to changes in stock levels.
Live Availability
Experience the ultimate overview of the availability of your products with Live Availability – updated daily for maximum accuracy. This feature gives you at-a-glance information on whether a product is currently available, as well as a review of the last 7 days’ availability history. Effectively avoid out-of-stock situations by viewing the availability of a wide range of products from different stores on a single page. Personalize your view further by creating product lists containing only those items that are of greatest interest to you. With Live Availability you are always in control and can react proactively to changes in stock levels.
Search Visibility
Search Visibility provides you with a standardized ranking of the search results from various online pharmacies. This submodule gives you a crucial advantage in managing your digital shelf and sales promotion. Thanks to the unique integration of first-party data and actual search volumes, you gain an unfiltered insight into your customers’ search behavior.
Don’t rely on vague estimates to understand your customers’ search behavior — take control of your marketing campaigns with precision. Based on exclusive onsite search terms from multiple mail-order pharmacies, we compile a reliable list of the top 1,000 search terms in the German online pharmacy market, updated weekly. With POS Search Visibility, you always know exactly whether your products are being found under the right search terms — and where they rank in the results. Use these insights to increase your visibility in search results.
Additionally, in the “Products” tab, you can search specifically for products listed in the POS search results. Once you select a product, all relevant search terms under which it was found will be displayed. You can also use historical data to track the development of search performance over the past three weeks. This gives you even deeper insights into your product visibility and allows you to optimize your market positioning in a targeted manner.
Search Visibility
Search Visibility provides you with a standardized ranking of the search results from various online pharmacies. This submodule gives you a crucial advantage in managing your digital shelf and sales promotion. Thanks to the unique integration of first-party data and actual search volumes, you gain an unfiltered insight into your customers’ search behavior.
Don’t rely on vague estimates to understand your customers’ search behavior — take control of your marketing campaigns with precision. Based on exclusive onsite search terms from multiple mail-order pharmacies, we compile a reliable list of the top 1,000 search terms in the German online pharmacy market, updated weekly. With POS Search Visibility, you always know exactly whether your products are being found under the right search terms — and where they rank in the results. Use these insights to increase your visibility in search results.
Additionally, in the “Products” tab, you can search specifically for products listed in the POS search results. Once you select a product, all relevant search terms under which it was found will be displayed. You can also use historical data to track the development of search performance over the past three weeks. This gives you even deeper insights into your product visibility and allows you to optimize your market positioning in a targeted manner.
Category Management
Unlock new market potential at the category level with Category Management – precise, visual, and strategic. Analyze which categories your products are listed in, where your competitors are present, and where untapped opportunities are waiting. This module provides you with a clear, category-specific overview of the product assortment in selected online pharmacies – always based on the latest calendar week.
With smart filters, you can instantly identify overlaps, gaps, or exclusive positions. Color highlights help you spot opportunities quickly and act accordingly. What starts as data analysis becomes a powerful strategic tool for product placement – enabling you to make informed decisions where they matter most: directly within the category.
Category Management
Unlock new market potential at the category level with Category Management – precise, visual, and strategic. Analyze which categories your products are listed in, where your competitors are present, and where untapped opportunities are waiting. This module provides you with a clear, category-specific overview of the product assortment in selected online pharmacies – always based on the latest calendar week.
With smart filters, you can instantly identify overlaps, gaps, or exclusive positions. Color highlights help you spot opportunities quickly and act accordingly. What starts as data analysis becomes a powerful strategic tool for product placement – enabling you to make informed decisions where they matter most: directly within the category.
Who is POS Insights made for?
POS Insights revolutionizes monitoring and analysis at the point of sale, especially for key account, e-commerce and marketing managers in the pharmaceutical industry. Our advanced SaaS solution enables you to take a detailed look not only at your own products, but also those of your competitors. With POS Insights, you can achieve the following goals efficiently:
– Free up valuable resources with automated monitoring at the point of sale. Save time and increase efficiency in your company.
– Use extensive filter options and manage your own product lists so that you always have an overview of the products that are relevant to you.
– Recognize challenges at the point of sale at an early stage and take immediate action to secure your market presence.
How POS Insights takes you to the top
POS splitting
Segmentation of all key figures according to Germany’s leading online pharmacies
All-in-one
All relevant mail order market data from a single source thanks to convenient linking with the OTC panel data in the Insights Hub
Strategy
Precise control of marketing and sales activities at the individual points of sale
Granularity
All POS Insights key figures can be viewed in detail down to PZN level
Operation
Intuitive usability thanks to the use of innovative technologies and clear design
Security
Crawler whitelisting for legally compliant access to pharmacy data
Forward-looking insights for your brand management in e-commerce.
With POS Insights, we are opening up a new world of insights-based brand management for our customers in the German pharmacy mail order business. Pharmaceutical decision-makers receive relevant information at the click of a mouse to optimize the customer experience with their own brands and products in the top online pharmacies.
Curious?
With POS Insights, you can rely on innovation and quality to take your sales and marketing strategies to the next level.
Get In Touch
We are here for you!
Interested in DatamedIQ solutions or have questions about the details? Get in touch with our sales team!
Steffen
Hofbauer
Head of Sales & Solutions
Maaike
Meibert
Customer Service Managerin
Oliver
Fenske
Senior Account Manager
Vincent
Klee
Account Manager
Tim
Noack
Account Manager
Marius
Ziller
Customer Service
Manager
Tel: +49 221 999 895 30
Mail: sales@datamediq.com