Exclusive market report: The European ePharmacy market 2023
The European ePharmacy market is on the upswing. In cooperation with EAEP we bring you a detailed report highlighting the developments, trends and future prospects of this dynamic industry. Leading markets such as Germany, Sweden and the UK are driving growth, while emerging regions such as Poland are also making impressive progress.

What you will learn in the report:
European ePharmacies
The European ePharmacy market is experiencing significant growth, driven by technological advancements, changing consumer behavior, and supportive regulatory frameworks. Key markets such as Sweden, Germany and the UK are leading the charge. Sweden is particularly noteworthy, demonstrating impressive growth with a market expansion rate of 17%. Germany achieved a turnover of approximately €3.6 billion in 2023 and an 8% growth rate whereas the UK reached a market value of €2.3 billion with an 8% growth rate, supported by strong regulations and widespread digital health services. Emerging markets like Poland are also significant, with Poland’s market growing by 19%, driven by major ePharmacies and digital health initiatives. France, though not as prominent, is also contributing to the market with a 7% growth rate.
The ePharmacy landscape in Europe is diverse, with both dominant players and a multitude of smaller ePharmacies. For example, in Germany, top ePharmacies such as Shop-Apotheke.de and DocMorris.de attract millions of monthly visitors, while in Sweden, Apotea.se and Apotekhjartat.se lead the market. Additionally, Spain and Austria are experiencing significant growth, with Spain’s ePharmacy market reaching €300 million in 2023, growing at 10%, and Austria’s market hitting €250 million with a 14% growth rate. Overall, the European ePharmacy market is characterized by a competitive environment, continuous innovation, and a growing demand for digital health solutions.
Market analysis and growth trends: Sweden recorded an impressive market expansion of 17%, while Germany achieved sales of approx. 3.6 billion euros in 2023. The UK and Poland are also showing strong growth rates.
Leading players and emerging markets: Find out how leading ePharmacies in Germany, Sweden and other European countries dominate the market and which new market players are on the rise.
Future of the ePharmacy market: insights into the increasing prevalence of e-prescriptions, the integration of digital healthcare services and the role of AI and big data in the future development of the market.
Why this report is essential for you:
Exclusive insights: Get the latest market data and understand the drivers that are driving the growth of the ePharmacy market in Europe.
Future trends: Get to know the trends that will shape the market in the coming years and find out how you can prepare for them.
Competitive analysis: Discover the most important market players and how they secure their position in the European ePharmacy market.
Gain exclusive insights into these topics:
Market analysis and growth trends: Sweden recorded an impressive market expansion of 17%, while Germany achieved sales of approx. 3.6 billion euros in 2023. The UK and Poland are also showing strong growth rates.
Leading players and emerging markets: Find out how leading ePharmacies in Germany, Sweden and other European countries dominate the market and which new market players are on the rise.
Future of the ePharmacy market: insights into the increasing prevalence of e-prescriptions, the integration of digital healthcare services and the role of AI and big data in the future development of the market.
Why this report is essential for you:
Exclusive insights: Get the latest market data and understand the drivers that are driving the growth of the ePharmacy market in Europe.
Future trends: Get to know the trends that will shape the market in the coming years and find out how you can prepare for them.
Competitive analysis: Discover the most important market players and how they secure their position in the European ePharmacy market.
European ePharmacies
The European ePharmacy market is experiencing significant growth, driven by technological advancements, changing consumer behavior, and supportive regulatory frameworks. Key markets such as Sweden, Germany and the UK are leading the charge. Sweden is particularly noteworthy, demonstrating impressive growth with a market expansion rate of 17%. Germany achieved a turnover of approximately €3.6 billion in 2023 and an 8% growth rate whereas the UK reached a market value of €2.3 billion with an 8% growth rate, supported by strong regulations and widespread digital health services. Emerging markets like Poland are also significant, with Poland’s market growing by 19%, driven by major ePharmacies and digital health initiatives. France, though not as prominent, is also contributing to the market with a 7% growth rate.
The ePharmacy landscape in Europe is diverse, with both dominant players and a multitude of smaller ePharmacies. For example, in Germany, top ePharmacies such as Shop-Apotheke.de and DocMorris.de attract millions of monthly visitors, while in Sweden, Apotea.se and Apotekhjartat.se lead the market. Additionally, Spain and Austria are experiencing significant growth, with Spain’s ePharmacy market reaching €300 million in 2023, growing at 10%, and Austria’s market hitting €250 million with a 14% growth rate. Overall, the European ePharmacy market is characterized by a competitive environment, continuous innovation, and a growing demand for digital health solutions.
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