DatamedIQ Solutions – Customized analyses for your target achievement

Shopper Insights

Link in-depth insights and information about your marketing-relevant target groups and their actual purchasing behavior in the pharmacy mail order business. What is the percentage distribution of Personans for my brand compared to the overall market? Where are the biggest differences? Who are my brand’s top-selling personas? How have they changed compared to the previous year? What are the implications of this?

Brand Insights

Gain management-relevant insights into the perception and positioning of your relevant brands and products among consumers and compare yourself with your competitors. How does sales per shopper develop over time and which drivers influence this development? Does my brand have a higher share of new shoppers, repeat shoppers or churn? How is the brand’s repurchase rate distributed across the different order frequencies?

Brand Insights

Gain management-relevant insights into the perception and positioning of your relevant brands and products among consumers and compare yourself with your competitors. How does sales per shopper develop over time and which drivers influence this development? Does my brand have a higher share of new shoppers, repeat shoppers or churn? How is the brand’s repurchase rate distributed across the different order frequencies?

Campaign tracking including ROI

Solutions offers comprehensive analysis of your marketing campaigns by identifying the best shopping days and times for your customers and providing key insights into market share, sales and turnover. Our analysis of buying behavior allows us to determine peak times for maximum sales, while examining your market position against competitors reveals opportunities for growth. With detailed sales figures, we identify sales drivers and optimization potential to provide you with the basis for targeted and effective marketing decisions. Use data-driven strategies to better understand your customers and sustainably strengthen your market position

Shopping cart analyses

Take a close look at the virtual shopping baskets and identify patterns and correlations in consumers’ purchasing decisions. What is the value of the average shopping basket and how much of it does my brand generate?

Shopping cart analyses

Take a close look at the virtual shopping baskets and identify patterns and correlations in consumers’ purchasing decisions. What is the value of the average shopping basket and how much of it does my brand generate?

Special analyses

The tailor-made answer to your individual questions: From gain & loss and brand changers to regional or buying time analyses. We answer questions such as which drivers strengthen sales development compared to the previous year. How many buyers did not buy my brand again? Which brands have they switched to? We can answer these and many other individual questions with Solutions.

Brand Vitality Check

The Brand Vitality Check gives you a 360-degree view of your brand at the point of sale by analyzing the most important KPIs. These include market share growth, penetration, category listings in online pharmacies, POS availability, mail order shares compared to the reference, demographic data and distribution.