DatamedIQ Solutions – Customized analyses for your target achievement

Shopper Insights

Link deep insights and information about your marketing-relevant target groups and their actual purchasing behavior in mail-order pharmacies. What is the percentage distribution of personas for my brand compared to the overall market? Where are the biggest differences? Who are the highest-revenue personas of my brand? How have they changed compared to the previous year? What implications arise from this?

Brand Insights

Gain management-relevant insights about the perception and positioning of your relevant brands and products among consumers and compare yourself with your competition. How does the revenue per shopper develop over time, and what drivers influence this development? Does my brand have higher shares among new buyers, repeat buyers, or churners? How is the repurchase rate of the brand distributed across different order frequencies?

Brand Insights

Gain management-relevant insights about the perception and positioning of your relevant brands and products among consumers and compare yourself with your competition. How does the revenue per shopper develop over time, and what drivers influence this development? Does my brand have higher shares among new buyers, repeat buyers, or churners? How is the repurchase rate of the brand distributed across different order frequencies?

Campaign tracking including ROI

Solutions offer comprehensive analyses of your marketing campaigns by identifying the best shopping days and times of your customers, providing key insights into market share, sales, and revenue. Our analysis of purchasing behavior allows us to determine peak times for maximum sales, while examining your market position compared to competitors reveals growth opportunities. With detailed sales figures, we identify revenue drivers and optimization potentials to provide you with the basis for targeted and effective marketing decisions. Use data-driven strategies to better understand your customers and sustainably strengthen your market position.

Shopping cart analyses

Take a close look into actual shopping baskets and identify patterns and connections in consumer purchasing decisions. What is the value of the average basket, and how much of it is generated by my brand?

Shopping cart analyses

Take a close look into actual shopping baskets and identify patterns and connections in consumer purchasing decisions. What is the value of the average basket, and how much of it is generated by my brand?

Special analyses

The tailored answer to your individual questions: from Gain & Loss to brand switchers to regional or purchase time analyses. We answer questions such as what drivers strengthen revenue development compared to the previous year. How many buyers have not repurchased my brand? To which brands have they switched? We can answer these and many other individual questions with Solutions.

Brand Vitality Check

With the Brand Vitality Check, you get a 360-degree view of your brand at the Point Of Sale by analyzing the most important KPIs. These include market share growth, penetration, category listings in online pharmacies, POS availability, mail-order shares compared to the reference, demographic data, and distribution.