Insights Hub – Surf dynamically through Insights on different levels

• As the central analysis module within OTC Insights, the Performance Tracker provides a clearly structured overview of your market and POS performance – visually, dynamically and tailored to your requirements.
• OTC tab: Monthly analysis of sales (units), turnover (rAVP & APU) and growth – retrospectively over two years. Switch flexibly between metrics, time periods and chart types (lines/bars).
• POS tab: Weekly evaluation of KPIs such as price (rAVP), availability, rebates, category visibility and customer ratings – now with a 12-month review. New: KPI “No of Ratings” for evaluating customer feedback over time.
• Detailed view & export: Visualization of payment type distribution (SHI, private health insurance, BAR) via stacked bar chart. Supplemented by value tables with export function (CSV/Excel) for absolute, relative or growth values.

• Strategic decision making: Make better decisions through robust market and competitive analysis with the latest mail order data.
• Operational excellence & speed of response: Recognize trends at an early stage and adapt prices, product ranges and measures precisely to current market conditions.
• Efficiency & teamwork: Use intuitive visualizations and reusable exports for smooth internal communication and reporting processes.
• Customer-specific support: Benefit from individual advice and analytics from our team of experts – for maximum added value from your data.

• Strategic clarity at macro level: Gain precise insights into the medium-term development of the German OTC market at ATC-1/2 level – ideal for market analyses, budget planning and strategic decisions.
• Confidence through confidence intervals: The presentation of the uncertainty ranges makes the forecasts more comprehensible and increases confidence in the data – a real added value for your controlling and management.
• Efficient planning: With the new export function, forecast data can be seamlessly integrated into your reports and presentations – for even faster and more professional internal communication.

• Sound persona insights: Understand which buyer types drive your sales – based on data, without assumptions.
• Total market at a glance: Get a comprehensive overview of market structure, growth and segment distribution.
• Efficient campaign management: Place budgets where they achieve maximum ROI – tailored to the most relevant personas.
• Targeted product range planning: See which products perform with which personas – and adjust your portfolio precisely.
• Quick access to usable data: Relevant findings presented visually – immediately usable for marketing, sales, research and product teams.

Persona Insights is available exclusively in conjunction with OTC Insights via the Insights Hub available. Integration with this powerful BI tool enables intuitive, visual analysis of your persona data – with direct access to relevant OTC sales figures and a clear focus on actionable insights.

• Sales and marketing management: Use detailed regional sales data to increase your sales force effectiveness and manage marketing campaigns in a targeted manner. With OTC Maps, you can improve the effectiveness of your sales teams and adapt advertising measures precisely to regional requirements.
• Performance-based rewards: Implement performance-based bonus systems through the detailed allocation of online sales to specific sales territories. Incentivize your sales staff fairly and transparently based on sales success.

OTC Maps is fully integrated into the Insights Hub, giving you a comprehensive and user-friendly view of your regional market data.

• Maximize product presence: Ensure the visibility and availability of your products in a highly competitive online market.
• Sharpen marketing strategies: Use detailed data to fine-tune your marketing activities and campaigns.
• Increase sales efficiency: Increase the effectiveness of your sales strategies with accurate and up-to-date POS data.

POS Insights works hand in hand with the Insights Hub to give you an integrated view of all market data and help you make faster, more informed decisions.

• Relevance in a nutshell: Focus your analyses on what matters to you – with individually tailored markets, KPIs and comparisons.
• More efficient teamwork: Thanks to the deep link function, teams work across departments with identical market definitions – without additional effort or loss of data.
• Fast insights, better decisions: The combination of targeted analysis, simple operation and high flexibility gives you the decisive knowledge advantage in the competitive environment.

With the custom download, you save valuable time, increase the quality of your analyses and turn standard reports into precise bases for decision-making. Ideal for teams that regularly work with up-to-date market data and rely on repeatability and efficiency.