The Hub for Your Key Account Performance – Online Pharmacy Insights Straight from the POS
A New Perspective
on Your Key Accounts
All relevant data in one place: With Key Account Insights, you can expand the datamedIQ Insights Hub to include sell-out data from individual online pharmacies. Analyze market and sell-out data together—without switching systems and with direct comparisons.
Assessing Store Performance
See at a glance how your products are performing at individual online pharmacies. Compare sales volume, revenue, market share, and growth rates directly within the store and market context.
Keep an Eye on Inventory Issues
Identify availability and inventory shortages early on. Keep track of inventory levels and lead times at individual online pharmacies, and take action before they affect sales.
Putting Market Trends into Perspective
Assess your performance objectively using market and ATC benchmarks. Determine whether trends are specific to your store or part of a broader market trend.
Seamlessly analyze
Analyze market and point-of-sale data directly in the DatamedIQ Insights Hub—without switching systems. Easily export results for reports, presentations, and business reviews.
Finally, clarity instead of a lack of data:
Informed decisions for both sides
Sell More with Better Insights
Identify early on where your products are performing strongly or weakly at individual online pharmacies. Pinpoint growth segments and untapped potential, and strategically improve your product listings and availability.
Better Governance Through Well-Reasoned Arguments
Support your market position with valid sell-out data. Analyze trends directly in the dashboard and use well-founded insights to inform data-driven sales and annual reviews.
Work More Efficiently with Less Effort
No more time-consuming report requests: All relevant data is available in one central location in the DatamedIQ Insights Hub. Use the export functions for spreadsheets, presentations, and business reviews, and benefit from consistent comparability through standardized KPIs and market benchmarks.
For Manufacturers
With Key Account Insights, you gain structured access—for the first time—to the sales and inventory data of individual online pharmacies—directly from the respective point of sale. In the DatamedIQ Insights Hub, you can analyze this data alongside market information, gaining additional insight into how your products are performing with specific retail partners.
Make informed decisions for sales, marketing, and category management; identify growth opportunities early on; and manage your key accounts based on valid sell-out data.
For Online Pharmacies
With Key Account Insights, you can provide your manufacturer partners with sell-out data from your online pharmacy directly within the DatamedIQ Insights Hub. This creates transparency, strengthens collaborative partnerships, and enables informed decisions based on a shared data foundation.
At the same time, you create additional value for your manufacturing partners and tap into new revenue opportunities by providing high-quality point-of-sale data.
DatamedQ Partner Pharmacies
Key Account Insights is provided directly through participating online pharmacies. For information on availability and booking, please contact your representative at the pharmacy of your choice. Currently, you can access Key Account Insights through the online pharmacy Aponeo (other pharmacies are in the pipeline).
Additional online pharmacies can be integrated upon request. Please contact your representative at the desired pharmacy to discuss Key Account Insights.
Three packages to suit every need
Base
Valid Data for Your Reporting
Get access to basic data such as your product sales figures, including market comparisons*, a clear dashboard, and an export function. Ideal for initial analyses and a hassle-free start.
* For DatamedIQ customers only
Details
- Sales figures for your products by store
- Market Comparison Using the ATC Structure
- Clear Dashboard in the Insights Hub
- Export Function for Tables and Reports
Advanced
For data-driven management
Expand your insights with additional metrics such as sales per user, growth, inventory data**, and specific categories. Perfect for operational management and well-informed annual reviews.
** Only when data is provided by ePharmacies
Details
- All features included in the Base package
- Inventory Data and Range in the Stocks Module
- Custom Categories
- For operational management and data-driven annual reviews
Premium
For maximum market penetration
Availability to follow.
Details
- Includes all the features of the Advanced package
- Advanced insights, such as campaign ratings
- Detailed Bundle Analyses
- Weekly rather than monthly data delivery
- Well-Informed Management of Category Management and Media Planning
Contact
We’re here for you!
Are you interested in DatamedIQ solutions or do you have questions about the details? Contact our sales team!
Steffen
Hofbauer
Head of Sales & Solutions
Maaike
Meibert
Customer Service Manager
Oliver
Fenske
Senior Account Manager
Vincent
Klee
Account Manager
Tim
Noack
Account Manager
Marius
Ziller
Customer Service
s Manager
Phone: +49 221 999 895 30
Email: sales@datamediq.com