The current development in the mail order business presents the OTC sector with new challenges. The data from DatamedlQ is very helpful for correctly assessing market developments. The panel’s high market coverage ensures reliable data. In addition to the deep insight into the development of the market, the data helps us to optimize our product ranges and makes us a competent discussion partner for our partners in the mail order business.

Dirk Reiff
Manager Marketing lntelligence
Hevert-Arzneimittel GmbH & Co. KG

We use DatamedIQ to gain an up-to-date insight into the online channel, to better assess the competition and to make the success of our own marketing activities measurable. DatamedIQ is constantly developing the platform and adding new tools. The continuous development facilitates the processing and combination of data with other service providers in order to obtain an overall picture of the pharmaceutical market. We particularly appreciate the rapid response and support of our customer advisor and the accuracy of the data, even for smaller products.

Silva Bicker
Brand Manager DACH
Alliance Pharmaceuticals GmbH

In brand management, we are constantly curious and inquisitive when it comes to customer insights. With the shopping basket analysis paired with persona profiles and shopper behavior from DatamedIQ, we got to know the complexity of mail order customers and were able to take on important impulses for our brand management.

Ottilie Krug
Head of Marketing Germany
Wörwag Pharma GmbH & Co. KG

Mail order is becoming increasingly important in Germany. The data is particularly helpful for our understanding of the market due to its high market coverage and granularity. They support us in relevant marketing and sales activities. The cooperation is always personal and friendly. Even brief inquiries are always dealt with quickly and straightforwardly.

Christian Schulz
Controller Sales Management
Orthomol pharmazeutische Vertriebs GmbH

Nowadays, it is essential to obtain reliable sales and turnover figures promptly in order to test and manage both traditional and digital campaigns. No other KPI is as meaningful as the actual turnover in local pharmacies and online pharmacies. Sales/turnover on a monthly basis are often too slow, especially for the flexible management of our digital campaigns. For this reason, DatamedIQ provides us with the necessary reliable sales figures for mail-order pharmacies quickly and reliably on a weekly basis.

Patrick Günther
Director of Marketing and Sales
Cesra Arzneimittel GmbH & Co. KG

DatamedIQ’s very high market coverage provides a very accurate picture of your own performance in the market! At the same time, the customer-oriented MO Insights tool allows you to recognize market developments and trends and draw conclusions for your own activities. It saves me a lot of valuable time when evaluating the data. My contact person responds quickly and straightforwardly to individual requests and I appreciate the exchange at eye level.

Tim Kotschate
National Sales Manager Field Service
Nelsons GmbH

DatamedIQ currently provides the best quality mail-order pharmacy data nationally and regionally. This data is essential for sales management and an important basis for measuring market success. It quickly became clear, for example, whether there was stockpiling in the mail-order business during lockdown phases in the coronavirus year or whether the goods were also sold to end consumers. The fast delivery of the data and the excellent service are the best prerequisites for long-term and successful cooperation.

Holger Hegele
Head of Sales Control and Data Management
Dr. Loges + Co GmbH