{"id":987503855,"date":"2025-09-25T10:19:19","date_gmt":"2025-09-25T10:19:19","guid":{"rendered":"https:\/\/www.datamediq.com\/?page_id=987503855"},"modified":"2025-09-30T13:00:49","modified_gmt":"2025-09-30T13:00:49","slug":"eaep-report-2024","status":"publish","type":"page","link":"https:\/\/www.datamediq.com\/en\/eaep-report-2024\/","title":{"rendered":"eaep report 2024 – en"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” admin_label=”Section” _builder_version=”4.23.4″ _module_preset=”default” background_color=”#dce8ec” use_background_color_gradient=”on” background_color_gradient_type=”circular” background_color_gradient_stops=”#ffffff 0%|#e7eded 100%” background_enable_image=”off” parallax=”on” width=”98%” width_tablet=”98%” width_phone=”95%” width_last_edited=”on|desktop” module_alignment=”center” min_height=”80vh” custom_margin=”20px|0px|0px|0px|false|false” custom_margin_tablet=”” custom_margin_phone=”10px|10px|10px|10px|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”4%||2%||false|false” custom_padding_tablet=”5%||||false|false” custom_padding_phone=”9%||||false|false” animation_style=”fade” animation_direction=”bottom” animation_duration=”600ms” da_disable_devices=”off|off|off” border_radii=”on|20px|20px|20px|20px” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ background_size=”contain” background_position=”bottom_center” max_width=”1280px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”40px|||” custom_padding_tablet=”0vw|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font=”Panton Regular||||||||” text_text_color=”#606060″ text_font_size=”17px” text_line_height=”1.5em” header_font=”Panton Regular|600|||||||” header_text_color=”#053d4f” header_font_size=”2.6vw” header_line_height=”1.1em” width=”100%” custom_margin=”||30px|||” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” header_font_size_tablet=”8vw” header_font_size_phone=”10vw” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

The new 2024 report on the European e-Pharmacy market<\/h1>\n

Europe\u2019s online-pharmacy sector continues its strong upward trajectory in 2024. Produced with EAEP, our latest report compares mature leaders with fast-growing markets and outlines five macro-trends\u2014from continent-wide e-prescription roll-out to AI-enabled green logistics\u2014that are reshaping digital healthcare.<\/p>\n

[\/et_pb_text][et_pb_button button_url=”#Formular-Recap2023″ button_text=”Download the free report now” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”18px” button_text_color=”#ffffff” button_bg_color=”#40cd8c” button_border_width=”0px” button_border_radius=”41px” button_font=”Panton SemiBold||||||||” button_use_icon=”off” custom_margin=”||16px” custom_padding=”18px|40px|18px|40px|true|true” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”3%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.datamediq.com\/wp-content\/uploads\/2025\/07\/EAEP-Report-2024_Landingpage.png” alt=”DatamedIQ Recap 2023: The big deep dive into the developments of the German non-Rx mail order year 2023″ title_text=”EAEP-Report 2024_Landingpage” _builder_version=”4.27.4″ transform_scale=”90%|90%” transform_scale_tablet=”80%|80%” transform_scale_phone=”80%|80%” transform_scale_last_edited=”on|desktop” transform_translate_tablet=”0vw|-5vw” transform_translate_phone=”0vw|-7vw” transform_translate_last_edited=”on|phone” transform_translate_linked=”off” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_skew_linked=”off” transform_origin=”0%|50%” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|phone” max_width=”480px” animation_direction=”bottom” transform_styles_tablet=”” transform_styles_phone=”” border_radii=”on|20px|20px|20px|20px” border_color_all=”#3d474c” border_width_right=”9px” border_width_bottom=”7px” always_center_on_mobile=”off” global_colors_info=”{}” transform_styles__hover_enabled=”off|desktop” transform_scale__hover_enabled=”off|desktop” transform_translate__hover_enabled=”off|desktop” transform_rotate__hover_enabled=”off|desktop” transform_skew__hover_enabled=”off|desktop” transform_origin__hover_enabled=”off|desktop”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Preview” _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.datamediq.com\/wp-content\/uploads\/2023\/03\/author-icon-07-4.png” align=”center” disabled_on=”on|on|on” _builder_version=”4.21.0″ always_center_on_mobile=”off” disabled=”on” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.0″ header_font=”||||||||” header_text_color=”#053d4f” header_2_font=”Panton SemiBold||||||||” header_2_text_color=”#053d4f” header_2_font_size=”60px” header_2_line_height=”1.2em” module_alignment=”right” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Discover in this report:<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Panton Regular||||||||” text_text_color=”#606060″ text_line_height=”1.8em” header_font=”Panton Regular||||||||” header_text_color=”#053d4f” header_4_font=”Panton Regular||||||||” header_4_text_color=”#053d4f” header_4_font_size=”36px” header_4_line_height=”1.2em” background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 45%|#f2f2f2 100%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”45%” background_color_gradient_end=”#f2f2f2″ module_alignment=”right” max_height=”800px” overflow-y=”scroll” custom_margin=”|||-5vw” custom_margin_tablet=”|||0vw” custom_margin_last_edited=”off|phone” custom_padding=”80px|50px|80px|50px|true|true” custom_padding_tablet=”” custom_padding_phone=”20px|10px|20px|10px|true|true” custom_padding_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”30px” header_4_font_size_phone=”20px” header_4_font_size_last_edited=”on|phone” border_radii=”on|30px|30px|30px|30px” border_width_all=”3vw” border_color_all=”#f2f2f2″ box_shadow_style=”preset3″ box_shadow_vertical=”11px” box_shadow_blur=”49px” box_shadow_spread=”-30px” locked=”off” global_colors_info=”{}”]<\/p>\n

What<\/b> Europe <\/b>needs<\/b> now<\/b> for<\/b> a <\/b>networked<\/b> supply<\/b> of<\/b> medicines<\/b><\/span>\u200b<\/h2>\n

While nearly all EU Member States have now introduced e-prescriptions, access to prescription medicines through digital channels remains highly uneven across Europe. 8 out of 27 Member States (in addition to UK, Switzerland, Iceland, and Norway) – including Germany, Sweden, Denmark,, the Netherlands, Portugal, Lithuania, Estonia and Finland – currently allow prescription medicines to be dispensed online. In contrast, 19 of the Member States still prohibit the online sale and home delivery of Rx medicines, creating a fragmented landscape that limits patient access and undermines the full potential of digital health innovation.<\/p>\n

This fragmented landscape is also clearly reflected in our analysis across the 13 markets: wherever robust legal frameworks and digital infrastructure are in place, the e-pharmacy market grows dynamically. In Poland, for instance, growth exceeds the average with 16%, driven by new regulations enabling remote treatment. In contrast, patient access in France, Italy, Belgium, and Austria remains limited, despite the necessary technical infrastructure being available. Later in this report, we will compare these developments in more detail and highlight what lessons can be learned across countries.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Panton Regular||||||||” text_font_size=”17px” text_line_height=”1.8em” text_orientation=”justified” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

    \n
  • \n

    2024 Market Metrics<\/strong>: Current size, growth momentum and penetration of Europe\u2019s key e-pharmacy markets.<\/p>\n<\/li>\n

  • \n

    Country Deep Dives<\/strong>: Germany, the UK and Sweden benchmarked.<\/p>\n<\/li>\n

  • \n

    CEE Momentum<\/strong>: Poland and other Central- & Eastern-European countries accelerating.<\/p>\n<\/li>\n

  • \n

    Five Mega-Trends
    <\/strong>1. Universal e-prescription coverage
    <\/span>2. EHDS 2025 and cross-border access
    <\/span>3. Platform ecosystems combining eRx, tele-consults & subscriptions
    <\/span>4. AI & low-carbon fulfilment for same-day delivery
    <\/span>5. Regulation as a growth catalyst<\/span><\/p>\n<\/li>\n

  • \n

    EU vs North America<\/strong>: Lessons from the rapid expansion of the US e-pharmacy market.<\/p>\n<\/li>\n<\/ul>\n

     <\/p>\n

    Why you need this report<\/strong><\/span><\/h3>\n
      \n
    • \n

      Stay ahead<\/strong>: Spot opportunities and threats early with fresh benchmarks.<\/p>\n<\/li>\n

    • \n

      Regulatory roadmap<\/strong>: Understand how EHDS and new cross-border rules will impact your business.<\/p>\n<\/li>\n

    • \n

      Competitive radar<\/strong>: Identify players winning with subscriptions, same-day delivery and AI-enabled care.<\/p>\n<\/li>\n

    • \n

      Actionable insights<\/strong>: Concrete next steps for manufacturers, pharmacy chains and investors.<\/p>\n<\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Preview” _builder_version=”4.18.0″ custom_margin=”||-40px||false|false” custom_padding=”||0px||false|false” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.datamediq.com\/wp-content\/uploads\/2023\/03\/author-icon-07-4.png” align=”center” disabled_on=”on|on|on” _builder_version=”4.21.0″ always_center_on_mobile=”off” disabled=”on” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ header_font=”||||||||” header_text_color=”#053d4f” header_2_font=”Panton SemiBold||||||||” header_2_text_color=”#053d4f” header_2_font_size=”60px” header_2_line_height=”1.2em” module_alignment=”right” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

      Discover in this report:<\/h2>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Panton Regular||||||||” text_font_size=”17px” text_line_height=”1.8em” text_orientation=”justified” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1.8em” text_line_height_phone=”1.7em” text_line_height_last_edited=”off|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

        \n
      • \n

        2024 Market Metrics<\/strong>: Current size, growth momentum and penetration of Europe\u2019s key e-pharmacy markets.<\/p>\n<\/li>\n

      • \n

        Country Deep Dives<\/strong>: Germany, the UK and Sweden benchmarked.<\/p>\n<\/li>\n

      • \n

        CEE Momentum<\/strong>: Poland and other Central- & Eastern-European countries accelerating.<\/p>\n<\/li>\n

      • \n

        Five Mega-Trends
        <\/strong>1. Universal e-prescription coverage
        <\/span>2. EHDS 2025 and cross-border access
        <\/span>3. Platform ecosystems combining eRx, tele-consults & subscriptions
        <\/span>4. AI & low-carbon fulfilment for same-day delivery
        <\/span>5. Regulation as a growth catalyst<\/span><\/p>\n<\/li>\n

      • \n

        EU vs North America<\/strong>: Lessons from the rapid expansion of the US e-pharmacy market.<\/p>\n<\/li>\n<\/ul>\n

         <\/p>\n

        Why you need this report<\/strong><\/span><\/h3>\n
          \n
        • \n

          Stay ahead<\/strong>: Spot opportunities and threats early with fresh benchmarks.<\/p>\n<\/li>\n

        • \n

          Regulatory roadmap<\/strong>: Understand how EHDS and new cross-border rules will impact your business.<\/p>\n<\/li>\n

        • \n

          Competitive radar<\/strong>: Identify players winning with subscriptions, same-day delivery and AI-enabled care.<\/p>\n<\/li>\n

        • \n

          Actionable insights<\/strong>: Concrete next steps for manufacturers, pharmacy chains and investors.<\/p>\n<\/li>\n<\/ul>\n

          [\/et_pb_text][et_pb_text disabled_on=”on|off|off” _builder_version=”4.27.4″ text_font=”Panton Regular||||||||” text_text_color=”#606060″ text_line_height=”1.8em” header_font=”Panton Regular||||||||” header_text_color=”#053d4f” header_4_font=”Panton Regular||||||||” header_4_text_color=”#053d4f” header_4_font_size=”36px” header_4_line_height=”1.2em” background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 45%|#f2f2f2 100%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”45%” background_color_gradient_end=”#f2f2f2″ module_alignment=”right” max_height=”800px” overflow-y=”scroll” custom_margin=”|||-5vw” custom_margin_tablet=”|||0vw” custom_margin_last_edited=”off|phone” custom_padding=”80px|50px|80px|50px|true|true” custom_padding_tablet=”” custom_padding_phone=”20px|10px|20px|10px|true|true” custom_padding_last_edited=”on|desktop” text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”30px” header_4_font_size_phone=”20px” header_4_font_size_last_edited=”on|phone” border_radii=”on|30px|30px|30px|30px” border_width_all=”3vw” border_color_all=”#f2f2f2″ box_shadow_style=”preset3″ box_shadow_vertical=”80px” box_shadow_blur=”80px” box_shadow_spread=”-30px” locked=”off” global_colors_info=”{}”]<\/p>\n

          What<\/b> Europe <\/b>needs<\/b> now<\/b> for<\/b> a <\/b>networked<\/b> supply<\/b> of<\/b> medicines<\/b><\/span>\u200b<\/h2>\n

          While nearly all EU Member States have now introduced e-prescriptions, access to prescription medicines through digital channels remains highly uneven across Europe. 8 out of 27 Member States (in addition to UK, Switzerland, Iceland, and Norway) – including Germany, Sweden, Denmark,, the Netherlands, Portugal, Lithuania, Estonia and Finland – currently allow prescription medicines to be dispensed online. In contrast, 19 of the Member States still prohibit the online sale and home delivery of Rx medicines, creating a fragmented landscape that limits patient access and undermines the full potential of digital health innovation.<\/p>\n

          This fragmented landscape is also clearly reflected in our analysis across the 13 markets: wherever robust legal frameworks and digital infrastructure are in place, the e-pharmacy market grows dynamically. In Poland, for instance, growth exceeds the average with 16%, driven by new regulations enabling remote treatment. In contrast, patient access in France, Italy, Belgium, and Austria remains limited, despite the necessary technical infrastructure being available. Later in this report, we will compare these developments in more detail and highlight what lessons can be learned across countries.<\/p>\n

          <\/span>remains<\/span> <\/span>restricted<\/span> <\/span>despite<\/span> <\/span>the<\/span> <\/span>technical<\/span> <\/span>capabilities<\/span> <\/span>being<\/span> in <\/span>place<\/span>. <\/span>Later<\/span> in <\/span>this<\/span> <\/span>report<\/span>, <\/span>we<\/span> will <\/span>compare<\/span> <\/span>these<\/span> <\/span>developments<\/span> in <\/span>more<\/span> <\/span>detail<\/span> and highlight <\/span>what<\/span> <\/span>lessons<\/span> <\/span>can<\/span> <\/span>be<\/span> <\/span>learned<\/span> <\/span>across<\/span> countries.<\/span><\/p>\n

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          Sneak Peek<\/h2>\n

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          “<\/h3>\n

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          \nCEO DatamedIQ<\/strong>
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          “<\/h3>\n

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          \nCEO DatamedIQ<\/strong>
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